Negotiate for Mutual Profit By Jake Desyllas


Dr. Jake Desyllas teaches how to negotiate and create win-win situations in this easy-to-read guide. Great negotiation isn’t about being a shark; it’s about empathizing with the other person and creating mutual value. You’ll find Desyllas’ negotiating skills useful in conflict management, business negotiation, and even romance.

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  • Daniel Brown

    Negotiate for Mutual Profit

    Kick off the discussion on Jake Desyllas’ guide, Negotiate for Mutual Profit! Questions, comments, observations or elaborations? Either reply here or create a new discussion using the tag Guide_negotiate-for-mutual-profit.

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  • Bruce Koerber

    Entrepreneurs Bring About Lower Prices, Higher Quality, And More Choices.

    The entrepreneur discovers a profit opportunity when the prices of products somewhere in the production process are not properly adjusted to the prices of the resource services in the factor markets. A keen eye for assessing the marginal value product of each factor, relative to the final price of the good consumed, helps the entrepreneur determine whether its ‘productive share’ is undervalued (or overvalued). Lower prices, higher quality, and more products to choose from are what people want so entrepreneurs are also striving for these and deserve the credit for bringing them about. Along the way the profit seeking entrepreneur brings about new cooperative arrangements between previously disconnected parties. For example, resource owners may be made aware of a profit opportunity and then decide to take on the role of a capitalist. Another example, as a result of entrepreneurial discovery producers may begin working with new resource owners or they may begin producing for a different group of consumers.

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